Camp Handmade
Handcrafted products made from reclaimed wood
Client
Carime & Rodrigo
Service
Brand Strategy & Visual Identity
Date
April, 2023
Reusing wood, rethinking the world.
About
Strategy
Mateus Ritter
Design
Mateus Ritter
ABOUT
Kamp is a company that has been in the market since 2021 and develops sustainable products made with reclaimed wood for decoration and everyday use.
Kamp is a memory of the countryside, it is a peaceful environment, it is hospitality, it is coziness. It is the promise of a home ready to welcome good visitors.
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OUR CHALLENGES & SOLUTIONS
The brand had several problems with the application of its products with the old visual identity, something that was solved with the new proposal we developed.
We also identified that each product told a story, that even though they were visually similar, they were built from different reclaimed wood.
We added value not only to the company's visual identity, making it more professional, but also to the consumer's experience with the product. Because we realized that the story is what directly connected the public to the brand.
Now the brand always ensures that the consumer will receive not only the product, but also an account of the entire journey behind the new life given to the wood.
